Collaborations

Sarah Jessica Parker and Elsa Hosk for UGG


22 08 2025

And Just Like That.

... star Sarah Jessica Parker joins Swedish model Elsa Hosk in UGG's autumn 2025 campaign, Iconic From the First Step, shot by American film director Gia Coppola. A spokesperson for the shoe brand commented 'Iconic From the First Step is a celebration of our journey as a brand, and the amazing individuals who have joined us along the way to build community throughout our history. Since 1978, we've been helping our community feel comfortable expressing themselves inside and out, and we haven't done it alone. Every time a consumer wears UGG, they contribute to this legacy'.

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